Pauls Smarter White Milk KV Development & POS Roll Out

We were briefed to create a Key Visual for Pauls Smarter White Milk paying homage to the original Pauls Smarter White Milk bar ad, capturing the nostalgic charm of old school milk bar posters. The visual featured a retro-inspired design blending nostalgia with contemporary appeal reinforcing brand recognition and emotional connection. The KV was rolled out across a suite of POS, to capture long time consumers and new audiences' attention in store.