Brandfusion

Primo Reserve

We helped Primo launch the new Primo Reserve product range with a focus on quality, and craftsmanship targeting discerning food lovers both in-store and online.

Jalna A2

We assisted Jalna in driving awareness, trial, and conversion of Jalna A2 Yoghurt at the point of purchase by highlighting its protein benefits, all natural ingredients, and Australian-made credentials.

Primo Foodservice Promotion

Primo Foodservice tasked us with creating a B2B digital promotion to boost engagement and sales, using a sports-themed incentive offering Marvel Stadium box tickets.

OAK Violet Crumble

We supported the launch of the OAK Violet Crumble flavoured milk with bold, disruptive point-of-sale (POS) to grab attention, drive impulse trial, and highlight the iconic brand mash-up.

Pauls Win a Trip to Minion Land

Delivered in-store and digital rollout for Pauls Kids Yoghurt Minions Promo to boost sales and family engagement.

Vaalia Kids

Vaalia Kids Back to School

We created a range of Woolworths POS & digital assets to position Vaalia Kids Yoghurt as the go-to healthy snack for school lunchboxes, driving sales at a key seasonal moment and reinforcing digestive health benefits to parents.

Pauls Plus Protein

Pauls Plus Protein – Product Launch

We supported the launch of the new Pauls Plus Protein range by delivering a strong, integrated suite of in-store and digital assets to drive awareness, trial, and conversion across major national retailers.

Primo Shopper Marketing & Brand Development

Brandfusion are Primo's Shopper Marketing design agency, creating shopper campaigns for retail across print and digital.

Four'n Twenty Kick for $1 Million

We helped drive brand excitement, product sales, and footy fan engagement by offering consumers the once-in-a-lifetime chance to kick for $1 million, tying into Four'N Twenty's long-standing connection with Aussie Rules and sport culture.

Ice Break Bold Product Launch

The creative was tailored to specific accounts and various grocery channels.

V Fuel your Freedom

We wanted to reinforce V Energy's positioning as the go-to drink for energy, spontaneity, and individuality by launching a high-impact promotion offering consumers the chance to win an epic green car and fuel voucher prizes that celebrate self-expression and adventure.

Ski Consumer Promotion

Ski yoghurt is an Australian favourite household brand. We were briefed to create a national consumer promotion to stand out in the cluttered yoghurt category.

Solar D Launch

We were invited to partner with Solar D as its creative agency, delivering both its brand launch and 360° marketing campaign.

Carlsberg Consumer and Trade Promotion

The larger-than-life POS caught shoppers' attention and created the illusion of standing on the pitch in France. The trade presenter encouraged retailers to place orders for their chance to head to France too.

Reebok Activation

As the official sponsor of the Ultimate Fighting Championship (UFC), Reebok had the opportunity to create a pop-up store within Brisbane's Rebel Sport store on Queens Street Mall.

OAK Christmas Promotion

OAK Christmas Consumer Promotion & Merchandise

The 'ugly Christmas jumper' carton design was the hook we needed to create an exciting promotional mechanic and prizes.

Cenovis Win a Family holiday to Fiji

We drove family-focused engagement and sales for Cenovis by linking the brand to a healthy lifestyle through a Fiji holiday giveaway.

Shopper & Retail Marketing